Assistant Brand Manager

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Job Detail
Fast Moving Consumer Goods (FMCG)
Functional Area:
Total Position:
Job Type:
Full Time/Permanent
Job Location:
Jeddah, Saudi Arabia
No Preference
Career Level:
Experienced Professional
Minimum Experience:
1 Year
Work Permit:
Saudi Arabia
Apply By :
Oct 12, 2017
Posted On:
Jul 12, 2017
Job Description

Responsibilities: · Translate brand strategies into brand plans, brand positioning and go-to-market strategies
· Lead creative development and create motivating stimulus to get targeted population to “take action”
· Establish performance specifications, cost and price parameters, market applications and sales estimates
· Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
· Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
· Oversee marketing and advertising activities to ensure consistency with product line strategy
· Monitor product distribution and consumer reactions
· Brainstorm new and innovative growth strategies
· Align the company around the brand’s direction, choices and tactics
· Manage the digital communication through all company platforms including social channels
· Manage the identity presence through all packaging material to ensure consistency
· Monitor and manage trade marketing and merchandizing activities
Qualifications: · Bachelor's degree in Marketing/Business
· Excellent understanding of the full marketing mix
· Highly creative with ability to think out of box
· Strong analytical skills and data-driven thinking
· Up-to-date with latest trends and marketing best practices
· Comfortable working with numbers, metrics and spreadsheets
· Excellent command of the English language
· Comfortable working with Graphic applications (Photoshop – Illustrator)
· Familiar with Digital communication and online advertising
· Ex-Poultry is preferable